8 New Ideas for Hosting Successful Show Days
Category infographics
We recently surveyed 164 Chas Everitt agents and asked them how they make the best of their show days.
How Do Chas Everitt Agents Market Show Days?
- 84% of our agents use social media to market their show days
- 60% use targeted invitations to attract potential buyers to show days
- 6% of agents sometimes offer prizes or giveaways to entice prospective buyers
How Do Chas Everitt Agents Enhance the Show Day Experience?
While each agent brings their own personal touch to their show days, the top three practices used to maximise sales are:
#1 - Information and brochures
Most of the agents - nearly 80% - provide potential buyers with additional information and brochures containing information about the property, the area and the buying process.
#2 - Show-day refreshmentsÂ
70 out of the 164 agents surveyed provide a selection of refreshments and snacks to enhance the buyer experience.
#3 - Guided tours
Four out of every 10 agents provide guided tours of their properties on show to ensure that potential buyers experience each home's full potential.
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8 Unconventional Ideas to Elevate a Show Day
We asked our agents what they believe would transform a show day from humdrum to seriously happening, and they had some sensational ideas!
Live entertainment
One agent suggested a live musician co-hosting a show day, which we think could work particularly well for high-end properties.
Give tips to sellers
Guide the seller on how to best prepare their home for visitors, such as concealing clutter, having a spotless kitchen and infusing a gentle fragrance into the space.
Host a 'Family Fun' show day
Showcase a family home by having a jumping castle on site, with face-painting and kids' games, and light a braai for the day. Be sure to invite the neighbourhood for maximum exposure!
Use the BetterBond preapproval feature
Generate excitement about the prospect of buying a home - one agent suggests using the free BetterBond Preapproval app to help buyers understand their affordability.
Free coffee vouchers
Negotiate an alliance with a nearby barista and entice buyers to enjoy an aromatic cuppa while they tour the show house.
"By appointment only"
Schedule viewings every 15 minutes - this creates a sense of urgency and often results in faster sales and better pricing for the seller.
Gifts and merchandise
People love to receive gifts. Several of our agents recommend giving out useful Chas Everitt merchandise and keeping a few soft toys on hand to gift to children.
Be kind
One agent pointed out the power of courteous behaviour by suggesting that agents should compliment buyers and extend special treatment, especially toward children. It costs nothing to be kind and it builds rapport and trust.
Author: Chas Everitt