How we use our marketing expertise to help sell your house
Category News
At Chas Everitt, we've developed a selection of marketing techniques and tools to ensure that we're able to reach the right person at the right time, and present you with offers that are within your desired price range.
How we accurately price your property
We start the process with a comparative market analysis. Beverley Raubenheimer from Chas Everitt Randburg explains that "A CMA estimates a home's price based on recently sold and similar properties in the immediate area." Real estate agents and brokers create CMA reports to help sellers set listing prices for their homes and help buyers make competitive offers.
We also use industry-leading software such as Loom Property Insights and LeadingRE to help us generate reports that are accurate and factually correct, based on real data.
Knowledge of the target market
When we're marketing your property, we take time to truly understand who exactly is the correct target market for your property.
As an example, our recent value proposition - Chas Everitt Luxury - allows us to showcase properties to a luxury target market.
However, for people looking at properties within the low-mid price range, our main website is more suitable for them.
A professional photographer is key
Andrew Goodwin from Chas Everitt Randburg speaks about how powerful a beautiful image (or many images) can be when marketing your home. That's why we hire a professional photographer to take photos of your home.
Professional photographers strategically choose the greatest lighting and angles to bring out the best of your home's beauty.
Where we list your property
According to Hendrika Pearcey from Chas Everitt Waterfall, Chas Everitt then lists your home across multiple platforms, in order to reach the correct audience, such as:
- On the Chas Everitt website
- On our social media channels, which includes paid and organic media
- On Property24 (a property search engine)
- We have a dedicated page on Private Property (also a property search engine)
- Luxury Portfolio International (for luxury listings)
- Country Life
For a full rundown of where we list, click here.
It's time to find the right buyer
We possess a large database of potential buyers and sellers.
We also have a list of existing buyers, or previous buyers, which is extensive.
In order to find the right buyer, says Zandree Lill from Chas Everitt Randburg, "we communicate that your property is on the market to potential buyers via email, WhatsApp and any other relevant communication channels."
Where possible, we also place For Sale boards outside your property, so that we ensure that people in the area are aware of your property's new status. The types of enquiries we get as a result of these For Sale boards are usually highly relevant and therefore successful.
We market with you in mind
When we're in the process of marketing your property, we ask ourselves the question every step of the way: "Is this in your best interests?"
That's why we're so big on communication. We want to stay connected to you from the moment we meet to even after we've completed the sale of your house.
We aim to deliver a service that is world-class, every time.
Ready to sell your property?
Find your closest Chas Everitt office here.
Our experienced agents are waiting to guide you through the process.
Author: Chas Everitt