Last opportunity to buy an Embassy Towers apartment
Category News
This month sees the launch of the final phase of luxury apartments at the landmark Embassy Towers development in Sandhurst.
Exclusively marketed by the Luxury Portfolio® division of Chas Everitt International, these spacious two and three-bedroom apartments feature the finest bespoke finishes, automated climate control systems and integrated high-end appliances to underscore an enviable lifestyle offering and panoramic views.
"Embassy Towers is a remarkable development, superbly well-located in relation to the Sandton CBD - the richest square mile in Africa - and the apartments and penthouses here have been in high demand since the launch of the first phase," says Chas Everitt head of luxury Rory O'Hagan.
"But investors do now have one last opportunity to acquire a home here and enjoy the security and convenience of luxury high-rise living in one of the country's most exclusive areas."
He notes that while many apartment and townhouse owners have moved away from city centres in the past two years in search of more living / home working space and suburban gardens, high-net worth individuals (HNWIs) have often been the exception. "In fact, many of our most affluent clients have deliberately chosen since the onset of the Covid-19 pandemic to sell their large country and suburban properties and relocate to glamorous, luxury apartments in buildings like Embassy Towers.
"There are of course several good reasons for this, the first being the state-of-the-art security provisions featured in most of these developments, and the high levels of privacy and personal safety that they offer. Rising crime rates make it increasingly difficult - and costly - to secure a large suburban home with extensive grounds, with the other alternative being the high-security gated estates that are currently also being favoured by super-wealthy buyers."
Secondly, says O'Hagan, affluent buyers are increasingly seeking out developments where they can enjoy a luxurious "whole life" without leaving their secure environment. And to their delight, sought-after complexes like Embassy Towers offer many amenities to make this possible, including 24-hour concierge services, in-house gyms, wellness centres and pools, business centres, pool decks, bars, coffee-shops and restaurants.
In some, there are even in-house movie theatres, community wine cellars and rock-climbing walls, while anything else, from child-care and pet grooming services to personal care and private cooking, yoga or aerobics classes can be arranged. Literally everything residents need is on-property or on-demand.
"Most luxury apartment blocks also have full-time building managers, and in the case of Embassy Towers specifically, the outstanding lifestyle amenities include the Olives & Plates gourmet restaurant; Consulate office suites and boardrooms; a Luxe Life day spa; a magnificent lap pool and deck and a One Wellness Gymnasium featuring Garde 10 Technogym equipment, as well as the 24/7 concierge service.
"As a bonus, the block is also just a short distance from the designer retail outlets in Sandton City and the headquarters of most of South Africa's blue-chip companies, banks and professional firms."
Then finally, he says, there are the advantageous financial aspects of luxury apartment living. "The levies in Johannesburg's top luxury buildings run from R7 000 to about R20 000 a month, which stacks up very well against the operational cost of running a luxury freehold home, which can easily come to R100 000 a month including rates, insurance, security, maintenance and staff salaries.
"What is more, for an investment of between R10m and R20m, high-end apartment buyers are finding that they can enjoy more security and the same level of luxury as in a freehold home priced at R30m to R40m, while freeing up a large chunk of capital that they can invest elsewhere."
Issued by Chas Everitt International
Luxury Portfolio®
For more information
Call Rory O'Hagan on
083 328 8888
Or visit www.chaseveritt.co.za
Author: Chas Everitt